2023 — Present
Airlift U.S.A Inc.
I’m currently a Business Operations Analyst at Airlift supporting the sales team with comprehensive business and market research analysis.
Conducting Competitor Analysis
Freight Forwarding companies often struggle to understand their market positioning and identify unmet customer needs. We conducted comprehensive competitor analysis, leading to targeted campaigns that significantly boosted client acquisition.
Leveraging the Panjiva Platform
Identifying high-potential leads and key suppliers can be challenging, leading to lower sales conversions. Used a Market Intelligence tool to identify key suppliers and consignees, enabling the sales team to target leads with the highest closing potential.
Enhancing Brand Visibility Through Networking
Engaged in key networking events, significantly enhancing brand visibility and forming strategic partnerships with key stakeholders. These efforts strengthened the company’s market presence and business relationships.